The value-added advantage

As the world's number one chemical company, BASF knows a little bit about running a successful business. For example, in the highly competitive automotive refinish industry, BASF realizes it can't succeed unless its collision repair customers succeed. That's why BASF provides you with a full range of value-added resources in addition to excellent BASF paint products.

The BASF Business Services include process improvement, extensive training opportunities, cutting-edge color technology, comprehensive online productivity tools and superior customer service. By taking advantage of all that BASF has to offer, collision centers across North America are earning leadership roles in their local markets, and you can too.

 APS - Advanced Process Solutionschieve Conship Performance with
Anced Process Solutions

Build your championship-caliber team while taking full advantage of your relationship with BASF. In your corner stands the Advanced Process Solutions (APS) Business Coaches as your personal trainer to coach, motivate and elevate your high-performance team to better position your shop for success. Your competition doesn’t stand a chance!

Fine-tune your collision center’s productivity and maximize your bottom line. (Available in U.S. and Canada only).




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About VisionPlusisionPLUS® Business Solutions

BASF is committed to helping customers succeed by providing tools and resources to help grow your business. We offer VisionPLUS – a comprehensive suite of value-added programs geared specifically for collision repair centers. This full-service toolkit helps body shops grow sales, streamline business operations, and gain a solid competitive edge in the industry. With the VisionPLUS toolkit, you're able to manage specific areas of your business to track, analyze and improve your business without waiting for end-of-month reports.





Contact Us Today!

Our Team:


Jeff Lane

General Manager - Tech Rep


Roger Clark

Manager  - Tech Rep


Darrell Miller 

Sales Manager - Outside Tech Rep


Clifford Stanley

Outside Sales



General Info:

Store Phone: 423-638-4828

Store Fax: 423-638-1312

After Hours: 423-620-7594




Larry Rader - Owner

Direct Line: 423-588-5028

Cell: 423-620*7594






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